The Importance of Social Media Marketing

Social networks are one of the fastest growing industries in the world. As a result, social media is quickly becoming one of the important aspects of marketing. The purpose of social media marketing is to build a brand and increase a brand’s visibility, through building relationships and communicating with potential customers. Yet, using social media for the purpose of marketing is a challenging task. In the class, we will explore these challenges and the best practices for effective social media marketing techniques.
Professor:  Ian Alam